Tag Archives: Richard Branson

Mitch cashes in on a long shot.

2000 Years to Christmas

Look, I may not be a venture capitalist … or even a garden-variety capitalist, but this much I know: it’s not going to work. I would stake my reputation on it. And maybe even stake something valuable on it as well.

Yes, you guessed it – trouble at the mill. How is it that you can see into our very souls? Are you Kreskin? Criswell? Big Green must know … but not right away. For now, suffice to say that our squatter’s household has been turned upside-down by the raw power of unbridled ambition and simple, bald greed. I ask you – what other band has to put up with this kind of shit? (And don’t say Chefs of the Future.)

You know, I told my illustrious brother not to leave the T.V. on during the day. The reason is simple. There’s always a chance that our mad science advisor, Mitch Macaphee, will see it and start obsessing over something, anything. Well, it happened this past Sunday, during the multiple hours of coverage they gave to Richard Branson’s space flight.

Missile envy

Now, maybe Mitch is getting a little old. And maybe he’s just getting a little more crazy. Whatever the explanation might be, he is determined to beat Branson at his own game. It is HE, Mitch insists, who first traversed interstellar space (from an Earth launch point, mind you). “Why is Branson getting all the credit?” Mitch says, his fists waving in the air.

I think what really got Mitch, though, was the knowledge that Branson is planning on charging his passengers $250K a seat. Ever see those cartoons where a character’s pupils turn into dollar signs? That’s actually what happened to Mitch. Next thing we knew, he was forging hard alloys in the shop and sticking them together.

Looks real, uh ... anatomically correct, Mitch.

Let’s do launch!

Okay, so I think Mitch is failing to consider some important factors in his competition with various space-happy billionaires. One is that he is not, in fact, a billionaire, though as a mad scientist, he can invent all the money he wants. The other is that he doesn’t get scads of free media every time he uses the can or launches a rocket shaped like his penis. I don’t think he can invent his way out of that deficit … OR CAN HE?

There is one more thing. Branson and Bezos and the other one have access to a handy launch pad for their space flights. We don’t have anything of the sort at our disposal. Unless, of course, Mitch is thinking of using the abandoned Cheney Hammer Mill as a kind of mission control center, maybe launch his flights from the courtyard.

Holy shit, Mitch. We’ve got enough trouble with the codes department as it is.

That’s one small step for money.

The increasingly crusty-looking billionaire owner of Virgin Galactic Richard Branson took a sub-orbital flight aboard a rocket plane last week. News outlets like MSNBC spent nearly an entire day’s worth of air time covering this monumental achievement and the presser/victory rally that followed. So, just to be clear – a self-obsessed billionaire essentially did what Yuri Gagarin did sixty years ago, and somehow it’s news.

Of course, there’s more to this than space flight. On one level, it’s a childish pissing match between three billionaires – Branson, Jeff Bezos, and Elon Musk – all of whom want to CONQUER SPACE. More than that even, it’s a marketing effort, helped along by drooling press coverage by everyone from CNBC to the New York Times.

Ticket to nowhere

The Times article made note of the fact that the cost of a ticket on one of Branson’s rocket-planes rose from $200K to $250K since they first went on sale, perhaps dampened somewhat by a crash in 2014. “For the vast majority of Americans,” the Times correspondent observes, “the cost of such a trip is out of reach.” Can’t get anything past these people.

Not that the vast majority of Americans will be missing anything. After all, Virgin is offering a trip to space, not a trip from one place to another. It’s basically a carnival ride for the uber wealthy. And believe me, those people have no shortage of carnival rides as it is.

A modest proposal

Now, people might justly accuse me of being hostile, even abusive with respect to the uber rich. Fair enough. Mea culpa! But at the risk of providing even more fuel for this accusation, I have a modest suggestion to make. Now that Branson has banked all this free advertising from MSNBC, CNBC, and various print media outlets, there are ways that his little space enterprise might actually do humanity some good.

If this media carnival around the flight of the VSS Unity has its desired effect, billionaires might buy tickets like hotcakes. Hopefully, that will prompt Branson and his various competitors to start offering excursions to the Moon, Mars, and other reachable planets. With Earth currently on fire as a product of their collective greed, our Billionaires may be tempted to spend longer and longer periods of time on other planets. If that happens, all we need to do is bar re-entry. That would take care of our billionaire problem, full stop.

Or, we could do the more practical thing and just tax the living piss out of them. That solution doesn’t make for great television, but it has the virtue of eliminating unaccountable power in a very practical and do-able way. All it takes is the will to do it.

luv u,

jp

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